when you think about fast food, the first thing which will appear in your mind is Mc Donald..when you think about french fries, Mc Donal's,!when you think about hamburger, Mc Donald again!
why?why Mc Donald can be successful? how did the chain grow from a single restaurant into the famous corporation it is today? The reason is the creative mind of the promoters and executors of McDonald!The creativity of this corporation is broad.They always can get what the crowd want, then renew their menu, launch a series of continuity promotions,always introduce new food.from Happy meal to chicken Mc Nuggets;from mc nuggets to mc flurry;from mc flurry to premium salad' from premium salad to snack wrap;from premioum salad to Chipotle BBQ......how many new recipe they have introduced since 1940(the year Mc Donald started).that's why Mc Donald can always attract people. Besides, the creative advertising is also one of the reason cause McDonald become famous.Sometimes a simple design can leave a deeper impression in human's mind, McDonald is the best example!
seriously, that's why i will choose McDonald when i stand between McDonald and KFC!>< I admire McDonald's originator and advertising lay out designer enormously.Now a day, if you really want to monopolize the whole particular market,you are suppose to diversify you promotion!I have learn somethings from McDonald!=D
http://www.franchisedirect.com/information/trendsfacts/mcdonaldshistory/8/1112/
http://www.toxel.com/inspiration/2010/01/06/clever-and-creative-mcdonalds-advertising/
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